For many organizations, values never go beyond a framed poster in the lunchroom. If not practiced on a daily basis, values lose their power and relevance. That’s why we created an online community platform designed to help employees “live out organizational values” and receive recognition. Utilizing principles of game theory, quarterly values-based challenges engage employees in their personal development through the unique combination of building their “values muscles” coupled with social interaction. Culti-vate is especially useful in large organizations where personal contact is challenging.